TORI SPELLING HOSTS NEW REALITY TV SERIES ON BEAUTY AND FASHION BACKED BY INDUSTRY (May 24, 2018)
THE LOOK: ALL STARS to air nationally June 24 on CW / MyNetwork TV stations of Sinclair Broadcast Group
Hollywood, CA (May 24, 2018) – Sinclair Broadcast Group is slated to launch THE LOOK: ALL STARS, a new hour-long make-overbeauty competition format created by Dreamventure Productions, beginning, Sunday, June 24th across their CW and MyNetwork affiliates. The weekly series is a unique partnership between a production company and broadcaster, featuring a comprehensive approach to bridge TV, digital, social media, and integrate brands from the beauty and fashion industries.
Viewers can learn more about the show,participants, products used and see behind the scenes by following @thelookallstars, #thelookallstars. thelookallstars.com
Hosted by actress Tori Spelling, with Style Guru Kim Vo, THE LOOK: ALL STARS is an upbeat head-to-toe makeover competition show featuring two teams of beauty and fashion experts at the top of their game, performing real-world and aspirational transformations. The show provides a platform to elevate hair, make-up and fashion industry artists by showcasing the latest and greatest in beauty tools, products, and fashion trends. THE LOOK: ALL STARS will highlight talent, allowing established names to pass on their knowledge and excitement to viewers. The makeoverswillprovide inspiration and specific ‘how-to’-s in two themed, timed challenges.
“I’ve been in the Fashion, Beauty and Media landscape for quite some time, and I have not seen anyone come up with such a great concept before – one that really fills the needs of working on all elements of ‘style’, bringing them together so well. Casting best-in-class competitors and carefully chosen celebrities, top social influencers, and stars of the beauty world, I am very excited to be leading this project at Sinclair, and looking forward to seeing it come to life with our partner, DreamVenture Productions” – Rida Khan, Head of Fashion, Beauty & Lifestyle Programming, Sinclair.
The audience engages with the show through a 360-degree approach that includes trying on featured looks in real time through leading AR app Perfect365. Additionally, the audience can experience the products used on set through product giveaways promoted on social media. Through the show’s website and social media platforms, the TV series will offer tutorials, color formulas, beauty recipes, and special product promotions.
Many professional beauty partners and products are highlighted throughout the episodes, includingAquage; Biosilk; Chi; Conair Professional; Esquire; HairTalk; Minerva; Obliphica; Olaplex; Rusk; Schwarzkopf; TIGI; Zadro; WetBrush; Sportsclips with American Crew, Joico and Paul Mitchell; BSGCosmoProf, and the Professional Beauty Association.
Beauty legends, fashion icons, recognizable names from entertainment, and top social media influencers are featured on the show as judges and special guests. One team per episode wins the grand prize that includes a VIP vacation package from Westgate Resorts.
THE LOOK: ALL STARS is all about the positive, showing amazing make over transformations and the techniques that allow anyone at home to get the same look!
ABOUT THE SERIES:
THE LOOK: ALL STARS is a one-hour reality TV competition series, airing prime-time Sundays from June 24th, syndicated nationally across CW and MyTV Network stations. The show is focused on head to toe makeovers performed by respected established hair, makeup and fashion stylists who compete and deliver two makeovers per episode.
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates programs to more television stations than anyone and has affiliations with all the major networks. Sinclair is the leading local news provider in the country, and a producer of sports content, owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms.
Dreamventure Productions is the producer of THE LOOK: ALL STARS. DVP seeks to create content that helps align entertainment, education and positivity to engage viewers across all mediums.
THE LOOK: ALL STARS ANNOUNCES SPECIAL COLLABORATION WITH NORTH AMERICAN HAIRSTYLING AWARDS (NAHA) (May 31, 2018)
The beauty industry is embracing the head to toe makeover competition reality TV show
(Hollywood CA – May 31st, 2018) THE LOOK: ALL STARS, the TV series focused on head to toe makeovers is announcing the official partnership with the North American Hairstyling Awards (NAHA) the premier photographic hairstyling competition. Through this unique partnership, all NAHA applicants get the opportunity to be automatically enrolled in the casting review process to potentially make it on the national TV series.
THE LOOK: ALL STARS is an upbeat head-to- toe makeover competition show featuring two teams of beauty and fashion experts performing real-world and aspirational transformations. With an eye on providing a platform for, and elevating, hair, make-up and fashion industry professionals in the same way cooking shows have provided an educational platform for chefs. THE LOOK: ALL STARS will highlight the best of the profession, allowing established talent the opportunity to pass on their knowledge and excitement. The makeovers are meant to provide inspiration and specific ‘how-to’s for the audience through themed timed challenges.
NAHA, the industry’s preeminent photographic competition, is a platform that has spotlighted the most creative artists from the professional beauty world. Winning a coveted NAHA signals to your peers your status as part of an elite circle that includes legends such as Sam Villa, Damien Carney, Ammon Carver and Vivienne Mackinder. Hundreds of applications are received yearly with the winners announced as part of a dynamic fun filled ceremony, hosted this year on Sunday evening July 29th at MandalayBayConvention Center in Las Vegas NV.
“The collaboration with THE LOOK: ALL STARS & NAHA makes perfect sense as the TV series seeks to put the spotlight on the most talented professionals, chosen in light of their accomplishments and their ability to transform individuals’ appearances to make them look and feel their best. The positive aspect of the show and the ability to provide a national consumer platform on broadcast TV is what prompted PBA to partner with THE LOOK: ALL STARS. “ says Steve Sleeper, PBA Executive Director.
Episodesslated to air at the end of July 2018 will feature hairstylists as part of the talent cast who were NAHA 2018 applicants. The NAHA platform allows stylists to present looks created after much planning and visual collaboration with a team of artists including photography, while THE LOOK: ALL STARS will challenge their talent as hair stylists. Featured stylists will be able to showcase their artistry in a time constrained high-pressure environment across different types of challenges to showcase their diverse skillset and ability to integrate commentary and graphic demonstrations to explain the process to viewers at home.
To further the engagement of NAHA applicants with THE LOOK: ALL STARS and allow more professionals the ability to partake in the TV series, the show producers will host a casting call onsite at Mandalay Bay Convention Center on Monday July 30th from 11:00am to 1:00pm. Interested licensed professionals wanting to learn more about the TV series and secure possible participation are invited to attend to the open casting call.
Additionally, NAHA 2018 will integrate some of THE LOOK: ALL STARS judges and participants during its ceremony hair legends such as Sam Villa, Vivienne Mackinder, Kim Vo and others.
“The entire team at THE LOOK: ALL STARS, is extremely excited to collaborate with PBA and be able to integrate the super talented artists who are the true creative drivers of the professional industry. We are pleased to be able to feature talent from the rising stars of the industry on our TV series and look forward to providing our national broadcast platform to spotlight the positive uplifting aspect of the profession in a no drama environment.” says Kim Vo, co-host, THE LOOK: ALL STARS.
The professional beauty industry is behind this new TV series with sponsors including major brands such as Aquage, Biosilk, Chi, Conair Professional, Esquire, HairTalk, Obliphica, Olaplex, Rusk, Schwarzkopf,TIGI, Zadro, WetBrush, Sportsclips with American Crew, Joico and Paul Mitchell, BSG CosmoProf and a partnership with the Professional Beauty Association and many others. Other major brands outside of beauty, include JBL, Alyce Paris, Enrico Cuini and Fashion Nova.
About THE LOOK: ALL STARS
THE LOOK: ALL STARS is a one-hour reality TV competition series, slated to air on prime time Sunday nights commencing June 24th on national broadcast TV (CW and My Network) across all Sinclair and Tribune Media stations. The show is focused on head to toe makeovers performed by respected established hair, makeup and fashion stylists who compete and deliver two makeovers per episode. For continuous updates on the show, participants, products used and behind the scenes follow @thelookallstars, #thelookallstars. thelookallstars.com
About North American Hair Styling Awards:
The North American Hairstyling Awards are the most prestigious photographic beauty competition in North America. Produced by the Professional Beauty Association, the NAHA competition concludes with a star-studded celebration honoring beauty’s most talented artists. probeauty.org/attendnaha/
Dreamventure Productions is the producer of The Look: All Stars. DVP seeks to create content that helps align entertainment, education and positivity to engage viewers across all media.
For all media inquiries about THE LOOK: ALL STARS contact Daniela M. Ciocan firstname.lastname@example.org, phone (702) 706-7210.